Indian consumer behavior

Traditionally, for many consumer categories, increasing market penetration has been the biggest driver of sales growth. These shifts have big implications for how companies position themselves now. Find the opportunities at every price point.

Time compression has far-reaching consequences. The numbers are even higher for young age groups, new internet users, and lower-income segments.

Elite and affluent householders spend 35 times and 13 times more, respectively, than strugglers in this category. Many consumers use apps for browsing in their free time, and often this browsing leads to purchases induced by an attractive offer.

The rurban segment has consumers adopting newer channels of purchase to overcome inherent purchase barriers. Sushma U N The report, based on a study done to understand the buying behavior of Indian consumers, states that the Indian consumer today is more educated.

This number varies among categories of products and services, but it is on the rise everywhere. The extent of offline-online interaction varies significantly by category.

These shifts have the potential to fundamentally alter how Indian consumers spend. The report, based on a study done to understand the buying behavior of Indian consumers, states that the Indian consumer today is more educated.

Profiles of Two Aspirer Households The evolving circumstances, behaviors, aspirations, and consumption patterns of Indian consumers are evident in a comparison of aspirer class families with whom we spoke during our research for our and reports. The experience of other markets shows that consumers will expect a more seamless experience as they navigate through various touch points and among different channels.

In terms of consumption expenditures, emerging cities those with populations of less than 1 million will be the fastest growing.

The New Indian: The Many Facets of a Changing Consumer

The shares of spending on clothing, housing, and health care were about the same, but the amounts were higher because of their higher income.

Companies need to choose between straddling the full spectrum and focusing on select segments. Several forces—including new electoral rules, better health care, and greater media focus—are behind this change.

Potential for Trading Up in Emerging Cities. The difference is mostly a matter of higher spending per purchase; differences in product penetration and purchase frequency are not significant.

At the same time, consumers in numerous basic categories such as biscuits, salty snacks, tea, and kitchen and floor cleaners are far less conscious about the brands.

Inthe discussion with Abhishek and Radhika covered a wide range of brands for apparel and footwear that they had considered, or bought, for the entire family and not just for their children.

Already, a rising number of consumers in all segments are using the internet as their first port of call in framing and driving their purchase decisions.

The most important factor, however, is educational opportunity. Multiple factors are behind the rising adoption of e-commerce channels. We expect emerging cities to see the highest growth in the number of elite and affluent households through To identify the real pockets of opportunity, marketers need to apply a sophisticated approach to regional segmentation.

As they get more comfortable with digital capabilities, their usage patterns exhibit growth that belies age and other demographic variables. Continued growth in internet penetration and rising e-commerce adoption will drive further growth in the number of online buyers.

Similarly, inAbhishek and Radhika were doing much more of their shopping at branded stores and a premium grocery chain.

Journal of Consumer Behaviour

Eight of ten urban e-commerce transactions take place by phone—across categories, income segments, and regions. The best opportunities in major metropolitan areas may be concentrated in a small set of micromarkets, depending on the consumer segment that a company wants to reach.

Trust in showrooms remains the biggest barrier after basic access to shopping online, followed by difficulty in website navigation and fear of fake products. Rurban market, which refers to locations apart from top tier cities that are vastly untapped, are home to the majority of the Indian market and consists of a large number of heterogonous sub-groups that remain largely underserved and are characterized by increased brand consciousness.

It presents an assessment of how companies need to adjust their strategies and models to meet shifting circumstances. For example, mobile-phone sales and mobile internet connections are likely to show disproportionately high growth rates over the next decade as incomes rise quickly.

Companies need to consider three aspects of rising digital penetration and its increasing influence on consumption patterns. Abhishek was working as a manager in a pharmaceutical company; Radhika was a housewife.

For one thing, shopping is becoming more social—involving all family members—and much more frequent, thanks to the rise of online shopping. Changing Trends In Indian Consumer Behavior Moses Gomes, Digital Marketing Expert Bulk Purchasing • Urbanization is taking place in India at a dramatic pace and is influencing the life style and buying behavior of the consumers.

In this dynamic world the behavior of consumers varying day to day.

The New Indian: The Many Facets of a Changing Consumer

This research study is based on the consumer’s perceptions, buying behaviour and satisfaction of the consumers in Indian market. The New Indian Consumer. Ashok Gopal; It turned out that the Indian consumer was a tough one to figure out and win over. Change in Consumer Behavior. Impact of Indian culture on Consumer Behavior What is Culture?

Consumer Lifestyles in India

Culture is defined as the sum of total of learned beliefs, values,customs, that serve to direct the customer behavior. Indian consumer’s buying behavior is influenced by freebies, discounts, one – on – free, 40% discount, etc. Freebies are consumer products given free of charge as gifts to purchases of.

The New Indian Consumer.

The New Indian: The Many Facets of a Changing Consumer

Ashok Gopal; It turned out that the Indian consumer was a tough one to figure out and win over. Change in Consumer Behavior.

Indian consumer behavior
Rated 5/5 based on 37 review
Consumer Lifestyles in India